The company moved up its launch of the digital transformation initiative, unprecedented in the air compressor industry, due to the covid-19 pandemic
Schulz, the largest air compressor manufacturer in Latin America, has just launched its B2B Schulz Online Sales Portal: a new way of doing business developed exclusively for reseller customers throughout Brazil. The initiative to launch the new portal, unprecedented in the country’s air compressor industry, comes at a crucial moment, where digital transformation has accelerated due to the covid-19 pandemic, changing the way people buy, interact and relate. This reality is now an integral part of what large companies need in their retail operations.
A ‘new normal’ is emerging and changing the way we act, relate and do business. Being present in the digital environment is essential to maintain Schulz as a reference in the market and to expand our business”, highlights Milton Fischer, General Sales Manager at Schulz Compressores.
The Schulz Online B2B Portal project is part of Schulz’s digital strategic planning and was developed jointly by the company’s marketing, sales and IT areas. The initiative reinforces the Schulz brand’s positioning, already recognized for the innovation of its products, and now also in processes, for being the pioneer company in the compressor market, by offering a digital channel as an option for doing business and creating relationships online.
Portal differentials
The aim of the Schulz Online B2B Portal is to make people’s lives easier, reducing time and simplifying processes. The new platform allows any reseller, regardless of location, to access Schulz to consult information and products, in addition to buy online whenever and wherever they want, quickly and safely.
Another advantage of the new portal is online query of prices and taxes in real time since the platform is integrated with the plant’s ERP. To view the catalog of products offered on the B2B Portal, the reseller simply visits the site: www.schulzonline.com.br and browses the platform. Seeing prices and placing orders is possible in the next step once the reseller customer has registered. For the company’s active customers, simply ask the representative to activate B2B Portal registration. New customers, on the other hand, fill out the form available on the portal itself and wait for registration approval to make their first purchase. With an active login and password, the customer can place orders at any date and time, since the B2B Portal is available 24 hours a day, seven days a week. “This is the great advantage, since sometimes the customer only has time to make purchases outside normal business hours. Now, with the B2B Portal, any reseller will be able to restock their inventory without compromising their routine, all autonomously and in a few clicks”, Fischer adds.
